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In-Store Sampling

ASDA Smart Sampling

Automated sampling that turns footfall into measurable trial

Interactive sampling machines bring accountable product trial into the supermarket, with dynamic advertising and real-time engagement tracking.

ASDA Smart Sampling — Automated sampling that turns footfall into measurable trial
The Challenge

In-store sampling has always been hard to measure. Brands invest in trial but struggle to connect it to engagement, footfall or follow-up behaviour.

The Solution

Bright.Blue deployed interactive sampling machines in-store: shoppers scan to claim a free sample, the machine dispenses product instantly, dynamic advertising runs on screen, and every interaction is tracked in real time.

What we deployed

Key features

Interactive sampling machines in-store
Loyalty app and QR flows to claim
Instant free sample dispense
Dynamic advertising screen
Real-time engagement tracking and campaign management

The challenge

Sampling drives trial, but it has always been difficult to measure. Without a way to track who engaged and what happened next, brands and retailers are left guessing at the return on a major investment.

The Bright.Blue solution

Bright.Blue’s interactive sampling machines make trial accountable. Shoppers notice a dynamic screen, scan to claim, and receive a free sample in seconds. Advertising runs on the same screen, and every step — from impression to claim — is tracked in real time and managed centrally.

The result is a sampling format that scales across a retail estate and turns footfall into measurable, repeatable trial.

The next evolution of retail

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