Retail Media
Advertising that doesn't just show. It sells.
On-screen media at the point of purchase — measured from impression to vend, across a national connected estate.
Media, commerce and data on one screen
The screen that runs the campaign is the screen that takes the payment.
On-screen media
Full-screen creative on the units shoppers already buy from.
Point of purchase
Reach shoppers in the moment of decision — not hours before.
Closed-loop data
Every impression tied to a real till transaction — measured, not modelled.
Media that converts
Advertising that doesn't just show. It sells.
Media at the point of purchase
Every impression an opportunity
Every campaign measurable
Consumer intelligence, not consumer data.
Behaviour — footfall to conversion
Performance — test price and creative
Consumer voice — ask, and hear back now
- 18–24
- 25–34
- 35–44
- 45–54
- 55+
The opportunity
The opportunity for brands.
Be where customers are buying
Launch faster. Learn faster. Grow faster.
Retail, media and intelligence, one platform
Bring your brand to life on screen
Full-motion creative on the same screens shoppers buy from.
Brands advertising on the network
Test creative, rotate to the winner
Run variants on the same screens, then rotate to the winner mid-flight — measured at the till.
Plan, book and measure in one place
Bright.Blue Retail Media Connect — the same platform behind every listing.
Audience targeting
Segments built from live estate and venue data.
Plan & book in one place
Live availability across the whole estate.
Live dashboard
Audience, behaviour and sales as they happen.
In-flight A/B testing
Optimise creative and targeting mid-campaign.
Closed-loop reporting
Every campaign measured to the vend.
Hands-on support
We build the campaign with you, end to end.
Put your brand at the point of decision.
Bring us a campaign objective and we'll show you the formats — and the audiences — that deliver it.