Suntory Beverage & Food Europe
A multi-venue partnership connects the Lucozade and Celsius brands to shoppers through media-enabled connected retail and retail media.
Major beverage brands want more than shelf space — they want brand storytelling, measurable media and a direct connection to shoppers at the point of decision.
Bright.Blue launched a multi-venue partnership with Suntory Beverage & Food Europe, bringing Lucozade and Celsius into our connected retail platform with on-screen storytelling, retail media and instant checkout.
What we deployed
Bright.Blue launched a multi-venue partnership with Suntory Beverage & Food Europe, bringing the iconic Lucozade and Celsius brands into our connected retail platform.
Shoppers discover the brands on full-motion screens, browse an online-grade interface and check out in seconds. For Suntory, that means brand exposure attached directly to purchase — a measurable channel that connects attention to action across a multi-venue estate.
The next evolution of retail
See how a deployment like this could work for your venue, brand or estate.