Connected retail across a national gym estate

Bright.Blue, The Gym Group and Selecta UK brought connected retail to more than 245 gyms nationwide.

The Challenge

Traditional gym vending offered members a limited range, a poor experience and little value for the venue — with no way for brands to tell their story or for operators to understand demand.

The Solution

Bright.Blue deployed its connected retail platform with Selecta UK across the estate: media-enabled automated retail units with an online-grade touchscreen experience, contactless checkout, retail media and an extended online range.

What we deployed

Key features

Media-enabled automated retail units on the gym floor

Touchscreen shopping with multi-item basket and contactless checkout

Nutrition, hydration, recovery and gym essentials

Retail media and brand storytelling on full-motion screens

Centrally managed planograms, pricing and content via the cloud

Background

Bright.Blue partnered with The Gym Group and Selecta UK to deploy our next-generation connected retail platform across more than 245 gyms nationwide.

What we deployed

Each gym received media-enabled automated retail units running the full Bright.Blue platform — an intuitive, online-grade shopping experience, contactless payments, retail media and an online range that reaches beyond the products physically inside the machine.

Delivered together with Selecta UK, the rollout shows how connected retail can scale across a national estate while improving the member experience and creating new, measurable value for venues and brands.

The next evolution of retail

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