Bright.Blue x The Gym Group nationwide rollout

Bright.Blue has partnered with The Gym Group and Selecta UK to deploy our next-generation connected retail platform across more than 245 gyms nationwide.

Connected retail, at scale

The rollout brings media-enabled automated retail to gym floors across the country — giving members 24/7 access to nutrition, hydration, recovery products and gym essentials through an intuitive touchscreen experience.

A platform, not just a machine

Each unit is far more than a vending machine. Members browse an online-grade interface, build a multi-item basket and check out with contactless payment in seconds. Brands can tell their story on full-motion screens, run retail media campaigns and extend the range online — all managed centrally from the cloud.

Delivered together with Selecta UK, the partnership shows how connected retail can scale across a national estate while improving the member experience and creating new revenue for venues and brands.